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StoreConnect & Pendula Webinar: Learn how to win and increase customer lifetime value
Getting new customers costs your business 5-6x more than selling to existing ones. On average 65% of a company’s business comes from existing customers.

While marketing to new consumers remains vital, it also makes sense to prioritise customers who are already spending their money with you.

Advances in technology give businesses the tools to easily nurture customer relationships. As the saying goes, “make new friends, but keep the old. One is silver, the other gold.”
Small and Medium Businesses need the right help. eCommerce partners, StoreConnect & Pendula will teach you about eCommerce and Proactive Retention experiences. And how this will help you increase customer lifetime value.

You’ll learn:
• Strategies to increase customer lifetime value
• Mistakes we often see & Tweaks you can make!
• Why optimising retention is essential for growth
• How StoreConnect & Pendula align to boost revenue


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Mikel Lindsaar
CEO and Founder @StoreConnect
Mikel is the Founder & CEO of StoreConnect and has a passion to bring eCommerce 3.0 to the market and help Small to Medium Businesses everywhere achieve their expansion goals.
Alex Colvin
CEO and Founder @Pendula
As Pendula’s CEO, Alex creates and manages both the vision and mission of the business. Never one to shy away from a challenge, he takes great pride in showcasing how the company can signal a gear change to new and prospective customers. Alex believes that Pendula is primed to be a benchmark platform, and the business focus on customer retention has been transformative for many of the company’s clients
Chris Horn
Regional VP of ISV Sales APAC @Salesforce
Chris leads the Salesforce AppExchange business for APAC. A commercially astute, technology-savvy business leader with 17 years of experience across a range of marketing, product, sales, channel and general management roles.